has been a leader in the health food industry in Australia for nearly 40 years. In 2017 new opportunities presented themselves, which would extend the reach of Melrose in Australia and globally, so it was the perfect time to relaunch the entire brand and build them an eCommerce Website – repositioning Melrose as a globally recognised branded and eCommerce organisation.

After an initial project where we worked on the brand refresh, a slight update to the melrose logo curves and adding the leaf element above the ‘o’ which will be centre to the style guide elements:

Next was new packaging for key product ranges. The task was to clearly build out a range that could be held up globally and provide a WOW factor vs. any other health food packaging, look incredible on shelf, be consistent across the key ranges and provide the pride factor when sitting on one of their customers pantry shelfs (or dinner tables)… So no small task. Did we hit the mark? Let us know what you think… Does it pass the pantry test? Here are our initial creative concepts below:

 Packaging Design

Melrose Range Packaging Design

(Above: concepts getting near completion stage – you’ll be seeing this design pathway on shelf soon).

&Mine was then challenged with designing and developing a world class, modern e-commerce website for consumers that would drive Melrose to become Australia’s leading and most trusted health food company.

Melrose was operating online with a trade-only website (for their retailers and distributors to order from), which was built on an outdated platform with poor UX. The main challenge was integrating the client’s entire ERP with latest version of  2 we had to grab and synchronize all inventory and push orders and customer data back. &Mine gave Melrose a fresh, modern repositioning with a beautifully designed website, utilising a natural colour palette and beautiful visuals. A content rich + conversion driven website was built using the Magento 2 platform as a base.

Melrose is no longer simply an online store for health products, it’s also an inspirational hub of health and wellness information, delicious, nutritious recipes and expert advice for guiding users on their health journey.

One unique, custom built feature is the page, with interactive functionality that matches Melrose products to different systems in the body they might help improve, while also providing useful information in the copy and the opportunity to upsell/cross sell to users.

&Mine and Melrose are very pleased with the result and we’ve already seen a huge increase in traffic and sales. But don’t take it from us, see for yourself…  or read some of the testimonials below:


“A big thanks and well done for doing what you said you would – building us a world class Health Food website.”

-Russell Parker, CEO, Melrose Health


“Thank you to each and everyone of you for your dedication and hard work in getting this live and running and for your continuous hard work over the week in ironing out the issues that come with a website launch. We are getting some really positive feedback already on the website so well done – a huge congrats to you all.”

-Katarina Heath, Group Marketing Manager, Melrose Health


“Thank you for all of your hard work in getting our beautiful Melrose website live today. Woohoo! 
From the incredible design, to all of the behind the scenes technical aspects, to making it all come together…”

-Lucinda Hobson, Marketing Project Manager, Melrose Health

Adam Ashton
Posted by:

Post Reads: 6K

Share this

Go on, see if you can challenge us on "Melrose Health Relaunch – Case Study" - Part of our 168 services at AndMine. We are quick to respond but if you want to go direct, test us during office hours.

Add Your Comment

Trusted by

Mamma Lucia
Professional
Marshall White
Natralus Australia
Elucent
Smart Company
Coles
Bostik
21st Century Education Agency
POSTER Magazine
Liveoneday
Anthill
Rackspace
Palace Cinemas
Rock Pool Group
Tassal
Associated Press
Grays Ecommerce
passage to india
Ello
Appstore
Uber
National Museum of Australia
Novvi
Digital Agency Panitsync
Melrose MCT
vissf
Green St Juice
Oracle
OMS
Swin
Drupal
Bigcommerce
Atlantic Group
Kay Burton
Watches of Switzerland
Melrose Health
Hairhouse Warehouse
University of Melbourne
DepSkin.com
National Relay Services
MyAccount
Canberra
Paypal
CAN
Oakdale
GooglePlay
OJAY
Maxine
Chia
street kitchen
News
Engine Swim
Bulk Nutrients
CSquared Executive
Garmin
Movember
Celebrate health
Magento
Melbourne Heart
Fed Square
RMIT University
TSB
Fortune Institute
Forbes
Magento Solution Specialist
Acquia Drupal Certification
Google
Australian Physiotherapy Association
The Age
WTFN
Ebay
TPP
Van Egmond Group
GPT Group
Castran Gilbert
Viktoria + Woods
Dial Before You Dig
ISO Certified
The Burger Cheese
Grow Your Business
Fresh Cheese Company
SunSense Digital Agency
Florsheim
Federation
James Buyer Advocates
Etihad Stadium
Parker Lane
Amino Active
ADP Payroll
Fairfax Media
Schiavello
Dusa
Matchbox
Grow Rich
Victorian Government
Eway
Crumpler
QV Skincare
Sunday creek
BlackMores
Hanover
Engineers Without Borders
BCG
Royal Freemasons
One Shift
Microsoft-Certified-Azure-Fundamentals
Jetstar
131 Pizza
Loan Market
Ubertas Group
Toy World
Vendor Advocacy Australia
Rydges
Bondi Sands
Bank of Cyprus
White Suede
Madman Entertainment
Beaumont
Max
Tek Ocean
Positive Poster
Arthur Galan
Focus On Furniture
Tony and Guy
Arc One
MSAC
Moov Head Lice
Melbourne Central
Cronos Australia
Switzer
MAP
Macmillan
Xavier
Sports Power
Telstra
Jalna
Bintani
DeeWhy Market
iPrimus
Brisbane Times
Heat Holders
McArthur Skincare
Metricon
Shell
CBRE
Smh
High Street Armadale
tribe
Scrum
Ego Pharmaceuticals
Nmiinsurance
Instant RockStar
Australian organic foods
Australia Goverment
Aqium Gel
Dinosaur Designs
Windsorsmith
AC/DC
Unsw Australia
abc
LBG Australia and New Zealand

Testimonials

Our business felt dramatically behind online before starting with AndMine. The team there helped us maintain, update and grow our website presence with ease. In addition to developing our online store and beautiful hair competition website in record time. They make complex IT marketing trends simple to understand with superb service; they are a true pleasure to work with. Ben Kennedy, Nicky Clarke (UK)

More Testimonials
AndMine-Google-Partner-Signature